UBER: THE ULTIMATE DISRUPTOR AND ITS TURNAROUND.
Rarely has a company so successfully disrupted an industry as Uber. More rarely still has such a company then stumbled so publicly.
Uber, the innovative cab-hailing app, providing new levels of app-based convenience at a low price, was loved by consumers. Feedback satisfaction ratings and take-up were extremely high, leading to rapid growth and an implied market capitalisation of close to $70 billion.
But the company’s ‘run fast and break things’ style caught up with it. The loss of its licence for London – its most lucrative market in Europe – could have led to a domino effect across the Uber world. Change – real and rapid – was critical.
It was into this situation that Laurel Powers-Freeling, newly appointed Chairman of Uber UK, found herself. She and the Uber team had to turn reality and perception around.
On 26 June this year judgement on the appeal was given: Uber had its licence to operate restored for a probationary 15 months, a judgement widely seen as victory.
In this evening’s conversation, Laurel will share her perspectives on this and the challenges that remain.