TBCA Speaker Series: Mai Fyfield, Chief Strategy and Commercial Officer, Sky

Overview

Sky in a vortex of change

Sky is widely considered to be Rupert Murdoch’s greatest creation. Subsequent success has led it to be the target of a takeover battle between the world’s two largest media companies.

Paradoxically, Sky, a company built on the development of then new technology (satellite broadcasting), now faces its greatest test by the emergence of a newer technology –  internet video streaming. The competition is now from Netflix and Amazon, with Google and Apple also converging. The once-dominant Sky is having to re-invent itself to co-exist with powerful companies.

In the midst of this reinvention sits Mai Fyfield, a Cambridge alumna responsible for Sky’s strategy, in the traditionally male and macho field of sports rights bidding. Mai has broken through the glass ceiling. This evening she talks about her personal challenges, and those of Sky. An evening not to be missed.

The discussion will be followed by a drinks reception.


Please note that bookings for this event have now closed.

Programme

6:45 pm

Registration

7:00 pm

Presentation

8:00 pm

Drinks Reception

9:00 pm

Carriages

Venue

Please note that this event is not being held in our normal venue, Gresham College

Alumni Theatre
Lower Ground Floor
LSE New Academic Building
54 Lincoln's Inn Fields
London WC2A 3LG